Through collaborative partnerships, Omar explores progressive ideas that are narratively wrapped, leading to meaningful visuals and defining experiences that go beyond aesthetics alone. Although his work can be characterised by intentional subtraction, nuance and tactility, he remains malleable in order to adapt and evolve based on the needs of every project, with the continuous aim of crafting and maintaining clear visual languages that are human and sustainable. He believes that human element is intrinsic to beautiful, relevant design that can't be spotted by an algorithm.